From the 1990 s to the east China area, mould industry continues to rapid development, the average growth of 25% in the total output value, more than 40 billion yuan RMB. The provinces in the development of their mold with different features, formed the zhejiang, shandong, anhui with home appliance and auto mould give priority to, fujian with home appliance and shoes mold is given priority to, jiangsu, Shanghai to electronics and auto mould give priority to, with light and aviation mold in jiangxi province as the pattern. This is the most common ground in their province, auto mould development, it is the east China area form large marketing in the mould provides an important foundation for cooperation.

East China regional regional connected, culture, economy, similar in harmony of popular mutually close, decades in different areas of cooperation and exchanges to create the same cultural environment. Mold and die industry cluster drive the regional economy, and enhance the mould with area the competition ability of the enterprise. Ningbo mould association BaoMingFei to visit to the international mould and hardware and plastic industry association secretary-general ROM the supplier standing Fraser, the 1980 s, Shanghai introduced the mould technology support the jiangsu and zhejiang provinces area the workers mould enterprise; 90 s, jiangsu and zhejiang provinces area in Shanghai to mold enterprise, Shanghai mould industry is on the brink of recession in the recovery, add to foreign capital enterprise technology import, and mould contributed to Shanghai of mold industry is growing rapidly. From zhejiang huangyan, yuyao, ninghai, kunshan in jiangsu province and the management mode of the mould park can be seen at the time, mould industries to overcome development time is short and the early development of poor condition factor, the many mould enterprise limited funds and technology to focus into mould industry chain or the whole production process in a link of marketing, make full use of die and mould the advantage of cluster division, through the outsourcing for resources integration and complementary to reduce costs and shorten delivery time, thus the purpose of growth and the development of the mould industry, this practice also for the east China area form big marketing in the accumulated experience. Can say, Shanghai mould industry is the east China mould industry, this history is for the east China mold inter-regional cooperation reduced administrative barriers and technical barriers.

The east China area have a common marketing in the mould. According to ROM hui understanding, Shanghai automotive industry group is and nanjing automobile group merger talks to rational configuration of marketing in the resources, hinting that the company's development is breaking through the "Shanghai" the regional boundaries, antenna reach other provinces markets will even abroad. At present, the group in the domestic and foreign investment holding vehicle in jiangsu yizheng enterprise of distribution, in liuzhou, guangxi, shandong yantai, Qingdao, liaoning, shenyang, chongqing in overseas and South Korea ssangyong, etc.

Due to the special geographical environment and Shanghai shoulder construction "four center" special mission, is expected to Shanghai automotive industry with provincial markets of more and more cooperation project, the range will also be more widely, driving the auto mould marketing in the expansion of the region, so as to produce great cooperation between the thrust. At present, the east China area mould association joint conference has been held the 13 th, 13 years of exchange has constructed a high level of coordination platform, east China mould for big marketing in the foundation laid the organization.